You've got
the idea...
Let's Do Something With It.
I help women build businesses and organizations create marketing people actually notice, using sharp strategy, big ideas, and a whole lot of “let’s make it happen.”
Fractional CMO
Brand Strategy
Marketing Leadership
Team Alignment
Demand Generation
Strategic Planning
Fractional CMO
Brand Strategy
Marketing Leadership
Team Alignment
Demand Generation
Strategic Planning
Marketing leadership for
organizations in motion.
I’ve spent two decades leading strategy and campaigns for organizations that are growing and evolving. I’ve been in the room when decisions are made. I’ve led the work that follows.
As a fractional CMO and agency owner, I don’t sit on the sidelines. I set direction, shape the ideas behind it, and make sure the work gets done by a team that knows how to execute.
That’s the difference between advice and leadership.
As organizations grow, marketing becomes more complex.
- More initiatives.
- More channels.
- More expectations across teams.
What once worked through effort and initiative eventually requires strategy, ideas, and coordinated execution.
Leadership at the top. Execution behind it.
Many organizations have people doing marketing.
What they often lack is alignment across strategy, ideas, and execution.
As a fractional CMO, I lead direction and priorities.
Through my agency, Creative Marketing Strategies, the work is executed by a team experienced in digital, print, video, and integrated campaigns.
You get senior marketing leadership and a team aligned behind it — without building an internal department or managing multiple vendors.
How I Work
A full-spectrum approach that takes you from insight to impact—with creativity and precision at every step.
Strategy
We figure out what actually matters, what to stop doing, and where to focus next. No more scattered tactics. Just a clear path forward.
- Focus on what actually matters
- Cut the scattered tactics
- Get a clear direction for growth
Ideation
Big ideas, fresh angles, and campaigns people actually notice. The kind that feel true to your brand and impossible to ignore.
- Turn strategy into real campaign ideas
- Develop story angles that connect with people
- Create concepts that move your mission or business forward
Execution
From videos to emails and ads, we roll up our sleeves and make it happen. Strategy only works when it shows up in the real world.
- Launch campaigns across the right channels
- Create the content that brings the plan to life
- Keep projects moving and momentum strong
Ready to transform your marketing approach?
Let's Get StartedSelect Projects
Real results across industries and disciplines
Healthcare Video Marketing
Regional Medical Center
Developed the concept from name to format-an ongoing monthly video series designed to humanize providers, educate the community, and keep the organization visible year-round.
Results
+300% increase in consistent video visibility, +3–5× average reach per episode
Brand Positioning
Workforce Non-Profit
Led the website redesign and ongoing marketing for a countywide workforce initiative, with video coverage of major events and print collateral supporting programs throughout the year.
Results
Modernized website presence, +3× increase in workforce event visability
Identity Refinement
Manufacturing Brand
High-end creative campaign with immersive digital experience and targeted media strategy.
Results
More consistent cross-channel brand presence, Strategic foundation for long-term growth
Your project could be next.
Keep scrolling to learn more →
Great marketing isn't about doing more. It's about doing what matters—with precision, creativity, and impact.
Ready to Transform Your Marketing?
Let's talk about where your brand is now, where you want it to go, and how we'll get there together.