I don’t know if you’ve noticed or not yet, but something is playing a major part in marketing right now, and it’s crucial that you implement it into your business.

What am I talking about?

I’m talking about video. It’s becoming vital that you utilize video in your marketing to be able to connect with your audience. But it doesn’t have to cost you a lot of money, it doesn’t have to be overwhelming, and it’s something that you can get started utilizing today.

I’m gonna give you the three best tools to get started. But before we get started, if you’ve never done video before, there’s something that I want to talk with you about.

I don’t want you to make this more difficult than it is, and I don’t want you to go out and spend a bunch of money, buying equipment that just complicates it even more.

I want you to start out simple with something that you feel comfortable doing. You first need to get comfortable and consistent with video creation before you go out and buy extra equipment.

1. INSTAGRAM STORIES

Okay, now, if you’ve never created any type of video before, one of the best tools that you can start with is using your smartphone and Instagram Stories.

Instagram Stories allows for you to create short video clips that you can post on Instagram, and they only live on there for 24 hours, and then they disappear, gone forever. Instagram Stories is a great place to start with video for that reason. It’s short, you can use your smartphone, and it goes away.

There are some great apps out there that allow for you to make and produce fun videos that are creative, and gets the attention of your followers. And you don’t have to be a talented video editor to figure these out either. I’ve listed a few below.

When you’ve created Instagram stories that you love and would like to share on other social media platforms, you can save it and download it so that you can upload it to Facebook or share it on Twitter.

That’s what makes Instagram Stores unique and fun, and a great place for you to get started.

2. LIVESTREAMING

Now, while we’re still on Instagram, and really talking about uploading videos to other social media networks, I think it’s fair to talk about livestreaming, and why it’s so important right now.

Again, if you haven’t noticed, livestreaming is available on pretty much every social media platform, and those platforms are giving precedent to that content, because they want people using it. So therefore, their algorithms are showing it to a greater audience, and if you are using Facebook Ads, it’s doing this at a lower cost to you as well.

What I love about livestreaming, for people that have never done video before, is that you don’t need a bunch of technology to make this happen. You just need your smartphone and a good connection to the internet to go live.

And the minute you go live, you are in front of your audience, talking to them, having a conversation, which is exactly what you need to do more consistently in order to increase your sales.

And if that statement doesn’t get you doing video, I don’t know what will.

If you feel so incredibly uncomfortable that there is no way on Earth you are going to be able to do video, I have a solution for you. Facebook is rolling out livestream audio on pages, so here is your hall pass.

Yes, you can go live on your Facebook page and do audio only, no video. This might be an option that will at least help you get over the nerves and get started connecting with your audience.

After all, doing an audio livestream is just like doing a webinar. It’s still a great tool to connect with your audience where they’re already hanging out at. And if you don’t like it, you delete it.

Simple, easy, done, out the door. If you do decide to utilize livestreaming, treat that as your weekly vlogging. You can usually embed these videos on your website, with the exception for Instagram, which disappears after 24 hours as well. You can save it from Instagram and upload using another social media network.

3. VLOGGING

And speaking of vlogging, an oldie but goodie, it’s been around for a long time and it’s not going anywhere. Now, the technology that you use to create your vlogs is going to be up to you.

When I first started creating video, back before it was built into social media, I used the camera that came with my computer, and it was a great tool to have and use, and still, to this day, is a great tool to use. So if your computer already has a webcam built in, start using that. Or, if you have a new smartphone, start there.

What I’ve learned about video is that it’s not the equipment that makes you better at creating the video, it’s the practice, it’s the repetition, and continuing to do it over and over again.

Utilize the tools that you have right now, and don’t wait for the perfect moment.

Get started using video today and connect with your audience.

I’m challenging YOU!

I am challenging you right now with this video as a call to action to go live, create your first video, or do your first Instagram story. But do something that gets you started utilizing video in your marketing.

I even have a free social media planner and free blog planner that will help you stay consistent in creating video in your business. You can get access below.

Be fearless in creating your first video, connect with your audience, and most importantly, have fun doing it.

xo, Ali