In this online digital world, you must be marketing your business on the regular.

The saying goes that content is king. Well, if that’s true, then video must be the queen who rules over all content.

If you haven’t started to embrace video yet, you must get started today. Getting started utilizing video is not as difficult as you might think. You don’t need any fancy equipment. Alls you need is your smartphone.

Trust me, your business will thank you by next week.

There are three easy ways that you can get started right now.

1. Utilize Stories { on Facebook & Instagram }

The first one is utilizing stories. Whether you’re on Facebook or whether you’re on Instagram, it’s really easy. You just have to pick up your phone and start talking.

It’ll do the rest of the work for you. Now, I know you’re saying that that expires after 24 hours but you can still save the story and utilize it on other places later after it does go away or you can feature it in your highlights.

2. Go LIVE

Going live is another great way for you to utilize video and it doesn’t require any editing at all.

You simply just go live, start talking, and then once the video’s over, you can save it and utilize it later for many different uses. We’ll get to that in another Marketing Minute video.

3. Record Video with Your Smartphone

If going live kind of intimidates you just a little bit, don’t worry, you can just pick up your phone, use the camera app, turn it to video, and start talking.

You can edit it down with iMovie or another app so that it looks like a professional video and then upload it to any social media site that you wish. And that’s it.

That’s how you get started with video today.