You’re an entrepreneur. You’ve got an amazing product that’s going to open minds, change lives, and increase your bottom line.
But how does a whip smart, strong-hearted entrepreneur go about launching that life-changing product?
I’ve got 9 Tips to help you create a product launch that is successful.
A winning offer is something that matches the needs of your ideal customer. It’s a product or service that they cannot live another day without. An offer so delicious that they push everyone out of their way to get the credit card.
Find out if you have a winning offer by starting with your past customers and clients. They are likely your ideal customer since you’ve already worked with them. Survey them, get on the phone for a 15-minute call, or reach out to your private groups on Facebook. Find out if your product or program solves their pain points.
Set Your Launch Goals
I cannot stress enough how important this step is. Make sure you are clear on your goals for your launch. You will want to think about the number of affiliates you want marketing your product, how many new email subscribers you want to come into your marketing funnel, and how many of those subscribers you want to convert into customers.
Success is steady progress toward one’s personal goals. Jim Rohn
I cannot tell you what success will mean to your launch but setting goals will help you step into the right direction towards them.
Make Time for your Launch
Now that you know your goals, you need to make time for your launch in your schedule. A launch is an intensive process and you must make time for it to execute it to make it successful.
Plan Out Every Step
In order to really know the time that you have to dedicate into the launch, you want to make sure you that plan out every step of the process. Every email, every social post, and every blog post you are going to use to market your program. Grab a big wall calendar or desk calendar to map out when your content will drip.
Leverage every aspect of launching. Don’t leave any stone unturned.
A Clear Message
We know that a confused buyer does not whip out their credit card. Be sure that every piece of content involved in your launch has a crystal clear message that leads your potential customers to your marketing funnel.
Launch Marketing Funnel
Do not skip over this piece of the puzzle because you think that you do not need to sell. If you feel that people are not buying from you, did you ever consider your not really selling them? Selling them on exactly why they cannot live without your goodies?! Setting up a marketing funnel that allows for you to sell to them will help increase your launch success.
Timing is Everything
Does the timing fit the need of your client? This could make or break the success of your launch. Trying to sell to your ideal client while they are on vacation or holiday is obviously not going to work. Make sure your launch timing aligns with your customers needs. { We are working on Leverage the Launch now so that our customers can launch this fall! The fall is a hot time for people to launch because everyone is getting back into business. }
Be Prepared for Success
Put yourself in the mindset of making this launch work. And know that you will not stop selling until it is full. Again, success looks differently for everyone. No two launches are a like and no two ideas of success are the same. Fully own your success and what it means to you. You’ve got this and are going to rock it out.
Like Nike said… Just Do It.
Yes. There is no amount of advice or knowledge that can make it happen for you. You’ve just got to do it. Put it out there. Make it happen. Take your first step’s into making this idea become a product that you create a bad-ass launch for by clicking the image below or signing up for the Success Academy to learn how to Leverage the Launch.
Leave a Comment
What idea do you have for a program, service, or product that you want to launch? Leave a comment below. Let’s make it happen together.
If you want to achieve greatness stop asking for permission. ~Anonymous
These are such great tips. Having a goals is definitely key!
We were just talking about this over the weekend at a conference. They said everyone has something within their content they can sell, so I guess at the very least there’s e-book options for people. I’m not currently in a place where I’m interested in that particular avenue, but your tips are still valuable in a general sense.
Great tips! I totally agree with, “Just Do It!” It’s what I tell my husband all the time. He has great ideas, but doubts himself… I also tell my son the same thing.
I think planning really is the key to everything. Plus, doing your research before you start planning usually helps!
I think putting it out there is definitely the first step towards success. I like your enthusiasm, very upbeat!
These are great tips. Especially the one about setting goals. If you don’t know exactly what you want to achieve, it is hard to know if you’ve succeeded, and it is easy to get sidetracked on all the other things that come up.
Something I worked quite a bit on when I was working through my MBA program was business plans, marketing plans and calls to action. Whether your business is online or off and it doesnt matter if your business is ‘just a blog’ you need a plan.
These are great tips. Launching anything – a product, a website, a blog – can be SUPER difficult.
I love these tips. Getting my blog going was painful in the beginning to say the least.
I’ve been giving some thought to a digital product lately. The idea is still brewing in my head. These tips are very helpful!
You’ve got a lot of great tips here. Sometimes I miss having my Etsy shop. I miss selling something, but for now I have to focus on selling myself through my blog.
Great tips. I think setting goals for anything you do – any project big or small needs to have definable tasks and achievements to judge accomplishment.
All great tips! They can be applied to so many other situations as well!
These are all really great tips, I appreciate you sharing. I’ve had some ideas up my sleeve for a long time now, I need to just do it!
Yes — so many people need the push to JUST DO IT. Thanks for these tips!
Great list of tips. Need to keep these in mind. Thank you for your post.
I have some ideas brewing about some products that I would like to launch next year. this is a very timely post
Very good tips – selling at art fairs I learned very fast that being prepared, organized and timely are everything.
Wonderful tips! I definitely think having a firm plan in place is key. People usually fail when they rush into things without having set plans and goals to achieve.
I definitely am my own worst enemy. I hold myself back from real awesome opportunities
I actually JUST launched a class today. Good timing! It’s for bloggers to grow their websites and work with brands. High five!
These are all great tips for any business. I think planning and setting goals is important.
Great tips! I agree with all, especially with everyone else about planning! For sure very important!
I have a million ideas and a million products I think could be great. It’s a lot to figure out though. It’s great to have great launch advice from people who know best.