THURSDAY
BLOGGING
Blogging isn’t just about writing and putting things on your website for the purpose of having blog posts. When done correctly, these blog posts can attract new traffic for years to come.
If blogging or vlogging doesn’t fit your marketing, try going LIVE on social media. Whether it’s a tip, product display, or sale promotion, utilize live video is your way of blogging.
Remember it’s about doing this in an effective way for your business. Are you a talking but not on video? Consider a Podcast. This process can still help you create the content you need for any option.
BLOG POST LAYOUT
DATE to Post:
TYPE of Post:
VEHICLE { test, audio, video, info graph }
TOPIC:
CATEGORY:
OFFERING at end of Post:
SEO Keywords:
SEO Description::
TYPES OF BLOG POSTS
List, how-to, problem / solution, FAQ, Case Study, Experience share, Checklist, Series post, Behind-the-Scenes, Interview, Freebie, Podcast, Round-Up, Showcase-person, product, result, OPP { Other People’s Posts }, Crowd-sourced, Share others Videos / Podcasts / Guests Posts, Book Reviews, Compare / Contrast, Week-in-Review, Infographics, Trends, Quicktips, Spotlight a fan, Employee / Contractor Showcase.
HUBSPOT BLOG POST GENERATOR
Stuck on coming up with a topic for your blog post? Use HubSpot’s Blog Post Generator to help you create a new post.
BLOG TITLE GENERATOR
This took is fabulous to help you put together a powerful Blog Title. You fill in the blanks with your blog post topic.
TOP 3 CONVERTING HEADLINES
- How To…The headline lets them know that you are going to teach them how to do something. ”How to find more clients”
- Ask a Question…That you know your reader will want to learn. ”Would you like more clients?”
- Lists…Everyone has a list, use these to share your best tips in one place. ”5 ways to find clients.“
WHAT TO DO AFTER YOU HIT PUBLISH
You’re job isn’t done once you hit publish. Here are a few steps to make sure that you take EVERY time you hit publish:
- Email it out to your list.
- Respond to all comments as they come in.
- Promote on your social media outlets. { Now and later on down the calendar. Next week, next month, & again the month after that. Don’t forget about it.}
- Share in Blog Comment Circle Sites and Groups { They’re like the Secret Society of Bloggers… }
- Update your Email Signature with the link to your latest blog post.
REPURPOSE BLOG CONTENT
Once you’ve posted it to your blog, consider repurposing it in other ways.
- Create an automated nurture series of your best blog post for new subscribers. { Afterall, they’ve probably never seen them before. }
- Create a new lead magnet that dives deeper.
- Turn it into a Slideshare Power Point Presentation.
- Recording a Video Blog to accompany it. Post it on Youtube + Facebook.
DAILY MARKETING LAYOUT + TRAINING
