Over the last two weeks, I have been challenging Online Prenuers to step up their marketing game by going back to the basics in the Back to Business Challenge. There is so much information and tools out there that it sometimes becomes extremely overwhelming for the average online business owner.

You own an online business as a coach, consultant, creator, or even author, you know blogging as part of your online marketing is important for your business, yet your half-assin’ it all the way.

I hear a lot of reasons and fears about blogging and why someone isn’t doing it. Blogging is one of those things that you just have to say YES, then commit to a schedule that works for you, and freaking DO IT.

“I’m not telling you it’s going to be easy – I’m telling you it’s going to be worth it.” ― Art Williams

Blogging is part of the basics to marketing your business online so that you launch your message to reach, speak and connect with your community.

Blogging for your business doesn’t have to be difficult or confusing. Keep it Simple.

Are you telling yourself that you are not “qualified” to blog? You are an expert because you know more about your niche than your potential customers do. You are their expert to help them solve their problems.

When you think about all of the benefits blogging can do for your business, there not only creates more reasons to blog but more motivation to get off yo’ arse and do it.

And just keep this in mind. There are NO RULES. Customize it to work for you.

Here are a few tips that helped me when I first started blogging over 200 posts ago!

Set a schedule that you will stick with

When I first started, I wanted to be an over-achiever and blog that freaking crazy. And it worked for a very short period of time and then I fell off the wagon. Don’t commit to something you can’t do. Start off doing it monthly or weekly, whatever you know you can seriously commit to. Announce it. By setting the schedule and announcing it to your community, it forces you to follow-through. Potential clients want to know you take care of your business, because it let’s them know you’ll take care of them. { CLICK TO TWEET THAT. }

Be Authentic. Be YOU.

Being you is the best damn thing you can do. Your spin on things is what is going to attract your future clients into your community like a giant magnet. Blogging helps them get to know you, who you are, and how you can help!

Solve a Problem

Want to know the easiest way to figure out what to blog about? Creating post that solve or give tips to help solve a problem that your potential client might be having is a great way to get you started. Make a list of problems that you know your potential client is having that you can easily solve in 300 – 1200 words. { If vlogging in under 10 minutes. }

Provide Value

I’m not telling you to give away all of your secrets but I know there are topics that you can share in blog posts that will help your community, yet not take away from your paying business. Providing major amounts of value through your blog, keeps them coming back for more.

Mix things up

Keep your community engaged in your posts by changing up the types of posts you write. Here are a few different types of posts that you create.

  • Interviews
  • Book reviews
  • Share real & raw stories
  • Product reviews
  • Tutorials
  • List Posts

Content Rules.

Blogging is content. Having content rules. Make sure to stick with topics related to your niche but also aligns with your brand messaging.

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