When you’re creating a new business or wanting to vamp up your current social marketing, one of the biggest questions you might have is… HOW MANY SOCIAL MEDIA SITES SHOULD I BE ON? AND WHICH ONES?

Here’s the thing – this is one of those areas where it looks differently for each and every business. And this should be a decision based on YOUR BUSINESS and not on someone else’s business or my opinion.

I do have a few suggestions of how to help you make the ultimate decision.

Let’s assess your situation…

WHERE ARE YOUR IDEAL CUSTOMERS?

Think about who you are trying to reach? This is where knowing your ideal customer is really important. Knowing where they’re hanging out online will help you decide on the social sites you should consider being on.

Who is your ideal customer following on social media? What sites are those people on? What hashtags should you consider that they might be using to find posts, what social groups are they hanging out in, where do they go online for information or news? This will also help you decide where to be, you don’t want to spend time on LinkedIn if your ideal customer is NOT on LI.

WHAT SITES HAVE THE FEATURES YOUR MOST INTERESTED IN?

You want to make sure the social site you’re about to give your time to matches the strategy you’re trying to implement. 

Are you ready to embrace livestreaming? Do you only want to stick with images right now? Do you know the importance of using #hashtags and you want to utilize them? Do you want to utilize advertising?

Know that you’re capable of doing what you want on the social networks first before you waste any time.

HOW MANY SITES CAN YOU MANAGE? 

And manage well, this is probably the most important point and question of them all.

Realistically, how much time each day and week do you have to spend doing your social media + talking to your ideal customers?

Yes, everyone can use the same post for every site but they don’t always fit. For me, I give Facebook and Instagram similar attention together and LinkedIn separately, but those are the only sites I focus on. They each need to have individual strategies that you can implement and implement it well. Be REAL. If you’re on zero sites socially for business… start with one or two and ROCK THEM OUT! Commit to social excellence.

You might be surprised to find out that you don’t have to spend hours on social media, even though you probably already are. Can you give it 15 minutes a day? Even 2 social sites can be managed with 15 minutes a day. It’s all about prioritizing your time.

BONUS SOCIAL TIP – Utilize Stories to stay connected on the fly with your ideal customers through social media. Get real with just you + your phone + your audience. This is one of my favorite tools to utilize!

If you do nothing else today, start with embracing using social media at least 15 minutes a day to talk to your ideal customers. Need help? I’ll send you immediate access to my Success Kit for Online Entrepreneurs when you complete the form below.