Inconsistency is the #1 enemy when marketing. Now with new social places to hang out popping up daily, you need to keep up with the game. Here are a couple suggestions to keep your brand socially pimped out,
- Twitter background
- Facebook Custom Landing Page with a strategic Facebook Business Page and Profile image consistent with your brand
- Blog that is connected to your social sites
It should have the same “look and feel” as all your other materials – your website, blog, any freebies, and products. The major benefit of having your own “look” is that both Twitter and Facebook are visual mediums. As such, what people see is all that separates you/your business from the rest of the sites out there. Thus, your look should be enticing, yet not overpowering, and appropriate for the nature of your business.