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LANDING INTERVIEWS

START LOCAL

A main goal for your marketing plan is putting your business in front of your ideal client / customer. In this age of the internet and social media it’s natural to gravitate towards focusing all of your efforts on online marketing. If you’ve went through my Marketing Success Kit, you know you should pitch yourself to Podcasters for Interviews… BUT if you’ve never done it before, it can be overwhelming. Starting with Local Interviews and Press can help you dip your toes into putting your business out in the public light.

Your Local Newspaper

This is perfect for having your business featured when you’re getting started, have a new service offering, or exciting news of an award / new title / certification / event. What I love best is that most reporters bring the questions and you answer them to build the story out.

Local Radio Station

Talking is much easier than vidoe for most, starting with non-video areas might be the easiest for you. Do you have a local radio station that brings on local guests? This is pefect for getting started.

Local Podcasters in Your Area

Even those who don’t have online businesses have started Podcast, do a little research and see if there are any local Podcasters that might be a good fit to collaborate with! It’s always great to build a local network of similar people.

Local Lifestyle Show or Morning News

These types of shows need to fill approximately 60+ segments a week for their show, they NEED YOU and your expertise. And trust me when I say, NO ONE feels comfortable walking on set for a guest segment, don’t let fear hold you back.  

PITCH TIPS

1. Ensure they have guests on first.

Do your research up front. Listen or watch a few episodes to learn about the style.

2. Understand their Audience.

Could you reach 1 ideal customer with their audience? Is this the right audience for you and your information?

3. Create a Topic for Your Segment

Yoru local paper might be a feature on you and your business but television, radio, and podcasts should have some type of Tip Pitch Topic. Attention getting topics are great – “Did you know your smartphone is dirtier than a toilet seat?” would be perfect for a tech segment.

4. Find the Right Contact Information

You’re most likely looking for the Writer / Editor or Producer. Connect with them on their professionial social media profiles if they have them.

5. Write Your Pitch

Now that you understand the audience and who you’re contacting, it’s time to write your pitch. Try and have someone proof read before you send out.

Hi there NAME, { Always greet and address by name. }

I am a fan of your { site, podcast, web show, television show — Start with how you might know them… } and would love to introduce myself. Insert a short, powerful, intriguing story about you and your business.

{ Begin to describe your post or topic idea and why it would benefit their audience. }

As a follower, I would love to share with your audience how technology makes success possible when you leverage it with your marketing. Women are often intimidated by technology and I think this topic will help them see how it can really help them. I currently teach women entrepreneurs about technology and the systems to use to build their online empires. I believe your audience would greatly benefit and enjoy this interview.

You can find out more about me and contact me by: INSERT CONTACT INFO

Please let me know if this is something that you would be interested in.

Thank you for your time, I look forward to hearing from you! 

6. SEND IT, BABY!

Do It! Do IT! DO IT! And then rinse and repeat. Start locally putting yourself out there and then use the same steps to land online interviews! 

 

Hope you enjoyed these tips!

xo, Ali

PS –  It’s okay to get no’s. EMBRACE THEM and move onto the next one.

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