Search Engine Optimization
Search Engine Optimization aka SEO = being found on search engines.
One of the greatest strengths of WordPress is how it communicates with Google to rank your website. Add in YouTube and that puts you Google Pages ahead of your competition.
If you’re on WP and don’t already have the Yoast SEO Plugin installed, start there. It guides you step by step to making sure your Page and Post content is optimized for SEO.
Regardless of your website platform, you can take each of these steps to begin.
Search Engine Optimization for your website:
- Conduct Keyword Research: Before optimizing your website, it’s important to identify the relevant keywords your target audience is using to find businesses like yours. Tools like Google Keyword Planner and SEMrush can help you identify the most commonly searched terms in your industry.
- Optimize Your Website: Once you have identified your target keywords, it’s important to optimize your website accordingly. This includes optimizing your titles and descriptions, headers, content, and images with relevant keywords. However, it’s important to use keywords naturally and avoid over-stuffing them, as this can harm your website’s ranking. This is where Yoast comes in and helps you see what you need.
- Focus on Quality Content: In addition to using keywords, having high-quality and relevant content on your website is essential for ranking higher on search engines. Creating blog posts, videos, and infographics that provide value to your audience can help establish your business as an authority in your industry and increase your visibility online. Talking about what you’re helping your clients and customers with is a natural starting point. For instance – if you’re a Virtual Assistant… create content on the tasks you help your clients with to create more success for them.
- Use Internal Linking: Internal linking is the process of linking one page of your website to another. I like to use my Work with Me page or another Post Content Article. This can help search engines understand the structure of your website and improve the user experience for visitors. Be sure to use relevant anchor text when linking pages together.
- Build High-Quality Backlinks: Backlinks are links from other websites to your website. Building high-quality backlinks from reputable sources in your industry can help improve your website’s authority and increase your visibility on search engines. Great resources for this are guest post, interviews on podcast or video, or collaborations.
Spend an hour this week working on this items.
Optimizing your website for search engines can help your business get found online by potential customers that leads them to how they can work with you.