Do you know who is visiting your site and where they are coming from?
Do you know what pages they are checking out or how long they are hanging out for?
Most online business owners have NO idea!! And this is such a crucial step in knowing who your audience is, what they are doing, and where they are coming from!
How can you target market them if you have no idea who “they” are?
If you have not heard of Google Analytics, let me quickly bring you up to speed. Google Analytics allows for you to track key information about your visitors by inserting a simple code into your website that they provide for you.
If you are on WordPress, even better! There are plugins that will insert this code automatically for you! I use Google Analyticator but it is a personal preference as to what you use. I just strongly recommend using something to track your stats!
Do you prefer something else? Let me know what you like!
I use StatCounter (statcounter.com) for real-time stats because, as you know, Google Analytics stats are one day behind. However, StatCounter stats are not as detailed as what you get with Google Analytics.
Thanks for StatCounter! I have my VA do the reports once a week for clients rather than daily so Google is the best option for us! 🙂
As well as using Google Analytics, which I check periodically, I also use a handy little widget called Feedjit, http://feedjit.com, which I can customise and place right on my website.
Every day when I log on to my website, I can see at a glance that people have been to my site, where they are from, how long they stay and what posts they have been reading, so I know which posts are more popular.
Being that I don’t have the head for anything too technical, like Google Analytics, Feedjit is perfect for me and tells me all I need to know – every day! I love it! 🙂