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Your Master Plan – 2022 Edition

IDEAL CUSTOMERS + OFFERS

Having a plan is definitely the most crucial piece but knowing who your Ideal Customer is comes a close second.

One thing that is often missed when teaching you about your IC is…. there rarely is JUST ONE.

And that my darlings is what gets people freaking stuck. It’s hogwash trying to describe ONE ideal person as being THE ONE and ONLY that is going to purchase from you. Dive into today and create MULTIPLE Ideal Customers that are coming to your website and reading your content.

Your offers consist of FREE and PAID.

Your FREE offers are what lead into your PAID offers.

Today, I want you to focus on creating the solution to a problem your ideal customer is having and how it aligns with your expertise. You don’t have to dive into the little details, you’re still working through the BIG picture but create the ideas of what your offers could potentially be.

When creating your free offer, think about what the person is struggling with before coming to you. How can this offer jumpstart them taking action. Inspiring them into their potential. Your free should lead into your paid. Your paid offer should be something that tackles the problem on a larger scale with your signature work.

TOP 10 LIST

ABC - Corporate Branding

Close your eyes and think about a year from now. What do you want to be true? What is the Top 10 things that YOU made happen over the last 365 days / 52 Weeks / 12 Months? It may have NOTHING to do with business and more about YOU as a person. This is your list and there is no right or wrong answers, ever.

YOUR IDEAL CUSTOMER

ABC - Corporate Branding

If you have more services or products than that, print off more. What many teachers fail to mention is that there isn’t just one Ideal Customer buying from you. More times than not there are several different types of people visiting your websites with the intent of wanting to hire you. Think about each one of different areas you can help people. Describe some of the struggles and problems your IC has. Even if you have done this before… please take the time to work on it again.

YOUR SIGNATURE OFFER

ABC - Corporate Branding

begin crafting your different offers that you present to your potential customers to convert them over.   Types of Income Streams :: Service Packages, 1:1 Coaching, Services Support, Group Coaching, Evergreen Products, Live Products

YOUR FREE OFFER

ABC - Corporate Branding

Map out what your free offer is going to be. Flush out ideas and pick one to bring to fruition right now. You want the Free Offer you create to lead into your signature 1:1 work or your signature program. Keep that in mind when selecting your Free Offer.  Types of Free Offers :: Challenge, Free Video Series, eBook / PDF, Mini Product, Video / Audio Series, Free Membership, Webinar, Quiz / Questionnaire

INCOME CALCULATOR

Know exactly what your potential is to hit your income and list building goals.

INCOME STREAM CREATOR

Download the Income Stream Creator sheet that will help you break down each new revenue stream you create. This is what you will use to map out your PAID offers.

YOUR MASTER PLAN 2022 EDITION

YOUR MASTER PLAN 2022 EDITION

Your Master Plan - 2022 EditionYOUR MASTER PLAN Time to put the planning together into Your Master Plan. This is where you review what you’ve created and put it into your action plan. I love me a BIG calendar to fill it in with my launches, webinars and blog topics....

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Your Master Plan 2022 Content Plan

Your Master Plan 2022 Content Plan

Your Master Plan - 2022 EditionYOUR CONTENT Creating content will help you establish yourself as the expert to your ideal customer while building awareness about your brand. Content comes in all shapes, sizes and forms. offers blog content website information social...

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Your Master Plan 2022 – Money + Reflections

Your Master Plan 2022 – Money + Reflections

Your Master Plan - 2022 EditionMONEY + REFLECTIONSBefore you can set goals for your business and start planning ahead for what's to come, you must reflect and review first. The first thing you'll want to do is look at your finances from the past year of what your...

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Online Marketing MADE SIMPLE

Online Marketing
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