Your Master Plan – 2023 Edition


Time to put the planning together into Your Master Plan. This is where you review what you’ve created and put it into your action plan.

I love me a BIG calendar to fill it in with my launches, webinars and blog topics. It’s never permanent and I can easily move things around.

If you’re not an online business, your plan might need to shift a bit.

For instance, a Live Launch might be a big LIVE event at your business to get people in the door.

Your free offers might look a little differently than mine but I know that your Ideal Customers need something from you, think outside of the box.

  • What are they struggling with before they walk in the door to your location or purchase from you?
  • Would a discount or coupon bring them in?


:: YEARLY ::

3 Big List Builds

{ Challenge, Summit, Interview Series, Giveaway | Contest, Limited-time Guide / PDF }

Monthly Webinar or Livestream Training

At least 1 New Free Offers

1 Live Launch { at minimum }


Fill-out the Know Your Numbers Sheet & Set your Goals for the month and hang it up on your wall

Open schedule for Strategy | Discovery | Consultation Calls

Livestream / Webinar / Training

Map Out Weekly Content { Monthly Webinar, Guest Posts, Interviews }

:: DAILY ::

Monday :: Social15 + Weekly Social Planning

Tuesday :: Social15 + Guesting

Wednesday :: Social15 + Interviews

Thursday :: Social15 + Blog Post // Newsletter Writing

Friday :: Social15 + Follow 5 New Social People + Follow-Up


ABC - Corporate Branding

Planning out your social media for the week in one day will make it less overwhelming. Plus, we know that if it isn’t scheduled, it isn’t real. Use this Social Weekly Planner to help you plan out your social post for the week and the Social15 to manage it daily!

ABC - Corporate Branding


ABC - Corporate Branding

Guesting is a great way to leverage an established audience of your ideal customers using someone else’s blog. This works especially well when you don’t have a list to leverage blogging on your own website. Learn how to get started Guest Posting today. You may also want to extend your reach out to pitching larger online publications or print magazines. Have fun with creating content.


ABC - Corporate Branding

Everything you need to land the very best interviews for your business. Take control of your Publicity and make it happen. You can use this pitch sample for radio or television interviews, podcast interviews or even Facebook Live Shows. If you have a brick & mortar business or maybe these types of interviews don’t fit your business model. Consider Local Media such as news, radio, bloggers, and other local influencers that you might be able to connect with. Another alternative that anyone can do – partner with other businesses. Local or online. Reach a new audience. Build community. That’s what this is about. Don’t be Afraid.


ABC - Corporate Branding

Blogging isn’t just about writing and putting things on your website for the purpose of having blog posts. When done correctly, these blog posts can attract new traffic for years to come. If blogging or vlogging doesn’t fit your marketing, try going LIVE on social media. Whether it’s a tip, product display, or sale promotion, utilize live video is your way of blogging. Remember it’s about doing this in an effective way for your business. Are you a talking but not on video? Consider a Podcast. This process can still help you create the content you need for any option.


ABC - Corporate Branding

Every Friday you must be Following Up with potential clients that you have already spoken with. Download this help document for swipe copy to help you convert them into a client.


A worksheet to help you map out your entire 2023 year.

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